Nov 26, 2008

Talks Malcolm Gladwell: What we can learn from spaghetti sauce

I enjoyed this speaker as he makes me question what we ask in our surveys & the data we review each week. Take a listen...

(Update on Grey Poupon) - GP found that their mustard revenue dropped as customers only purchased GP for special occasions. The company had to reposition their mustard to encourage their customers to buy @ same cadence as say French's yellow mustard - the daily mustartd.

2 comments:

GNO Gals, Jyl and Carissa said...

Thanks for the mustard tidbit...but spahetti sauce??

And I read that post below about a day off from the computer...I (nearly) stay of on Sundays... nearly.. and it kills my husband that I can't make it the WHOLE day...! I keep thinking things will slow down you know...THEY DON'T!

GNO Gals, Jyl and Carissa said...

That previous one was me..

@carissarogers!